Department of Licensing and Regulatory Affairs

Liquor Control Commission

ADVERTISING

Filed with the secretary of state on

These rules become effective immediately after filing with the secretary of state

unless adopted under section 33, 44, or 45a(9) of the administrative procedures

act of 1969, 1969 PA 306, MCL 24.233, 24.244, or 24.245a. Rules adopted under

these sections become effective 7 days after filing with the secretary of state.

(By authority conferred on the liquor control commission by section 40 of article IV of the state constitution of 1963, sections 201 and 215(1) of the Michigan liquor control code of 1998, 1998 PA 58, MCL 436.1201 and section 215(1) of 1998 PA 58, MCL 436.1215(1), and Executive Reorganization Order No. 2011-4, MCL 445.2030)

R 436.1313 of the Michigan Administrative Code is amended, and R 436.1329 is rescinded, as follows:

R 436.1313  Inside advertising signs and displays.  

  Rule 13. (1) Except as provided for in this rule, a retail licensee shall ensure that an advertising sign for alcoholic liquor that is used inside the licensee's premises is an unilluminated sign that does not have a total area of more than 3,500 square inches.  

  (2) The total area of any other sign that is attached to, or a necessary part of, a sign is included in the 3,500 square inches limitation.  

  (3) A sports/entertainment venue may utilize illuminated advertising signs and advertising signs that have a total area of more than 3,500 square inches in the arena area, concourse area, or private suite areas.  

  (4) Any of the following entities may provide and install illuminated advertising signs and advertising signs that have a total area of more than 3,500 square inches per sign inside the arena area, concourse area, or private suite areas of a sports/entertainment venue as defined by R 436.1001(u)(1):  

   (a) A brewer.  

   (b) A micro brewer.  

   (c) A wine maker.  

   (d) A small wine maker.  

   (e) An outstate seller of beer.  

   (f) An outstate seller of wine.  

   (g) An outstate seller of mixed spirit drink.  

   (h) A manufacturer of spirits.  

   (i) A manufacturer of mixed spirit drink.  

   (j) A vendor of spirits. 

R 436.1329 Displays. Rescinded.

  Rule 29. (1) A manufacturer, a vendor of spirits, an outstate seller of beer, an outstate seller of wine, or a wholesaler may not sell or in any manner furnish or install, and a retail licensee may not accept, a permanent display in the licensed premises of a retail licensee.

  (2) A manufacturer, a vendor of spirits, an outstate seller of beer, or an outstate seller of wine may furnish and install a temporary bin display that has a capacity of up to 15 cases of 24 12-ounce or 0.375-liter containers or the equivalent in other sizes of beer, wine, or spirits on the premises of a retail licensee who is licensed for off-premises sales only.

  (3) A wholesaler may install, on the premises of a retail licensee who is licensed for off-premises sales only, a temporary bin display that has been provided without charge by a manufacturer, an outstate seller of beer, or an outstate seller of wine.

  (4) A retail licensee shall ensure that every temporary bin display installed on its premises clearly indicates by a tag, a stamp, a label, or other method that is securely affixed to the temporary bin display, the date upon which the temporary bin display was installed.

  (5) The advertising on a temporary bin display shall be excluded from the 3,500-square inch limit on inside retail advertising signs.